Imperfecta - Branding

Imperfecta is a cosmetic brand for women between 20-25 years old. The brand wants to highlight the unique beauty of each woman, moving away from beauty stereotypes. The name "imperfect" is given to this claim of connection with oneself. Imperfecta wants to free women from these norms of aesthetic perfection.

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The vivid colors and asymmetrical shapes refer to the desire to live freely, enjoying themselves without seeking perfection.

Competencies Conceptualization, Naming, Illustration, Graphic & Motion design

Software Illustrator, Photoshop & After Effects

Music artist Podington Bear

Year December 2020

Location Barcelona / Spain

Client Personal Project