Vic city - Promotional campaign

In this communication campaign for Vic city, I wanted to talk about something that its inhabitants are very proud of. I chose to talk about Vic's quality of life through his birds.

By looking at the birds in a city, you can see if it is clean, has air pollution, a high level of stress, etc.

I drew colorful birds and made the statement "here, the birds have life", a metaphor to talk about the life of the people of the city of Vic.

Competencies Conceptualization, Illustration, Graphic & Motion design

Software Illustrator, Photoshop & After Effects

Year December 2020

Location Barcelona / Spain

Client Personal Project